Date: Wednesday, August 2nd
Time: 11:30am Central Standard Time
Speakers: Marcia Trask, Research Director for SiriusDecisions' CMO and Marketing Executive Series and Darin Hicks, Hive9 CEO
As another annual planning season approaches, marketing leaders are reminded that it is critical to have an effective process for marketing plan development. Please join Marcia Trask, Research Director for SiriusDecisions’ CMO and Marketing Executive Services, and Darin Hicks, CEO of Hive9 for an interactive webinar on making the case for changing your current marketing planning process, along with actionable steps to improve for 2018.
Marcia will be sharing information from the SiriusDecisions 2017 CMO Study highlighting that the current planning process is “broken,” and leads to downstream problems with budgeting, execution, and performance measurement. The good news is that there is a better way to plan, and you have time to change your process for 2018. We’ll explore the value of improved planning, and Hive9 will show the first steps to get started in a new direction.
To register for the webcast and learn actionable best practices for 2018 marketing planning, simply complete the adjacent webform.