Hive9 Offerings - Marketing Planning, Just Smarter

Where do you store your marketing plan and how do you influence it today? How confident are you in achieving your 2019 goals? The explosion of marketing technologies, combined with most planning efforts stuck in spreadsheets, is wasting marketers’ time to assemble the information they need and negatively impacting campaign performance.

Hive9 brings your entire marketing plan into an intelligent calendar, providing immediate visibility, insights and better collaboration to ensure your plan is aligned with your strategy.


We connect your plan automatically to your budget and actual expenses to ensure no surprises with your CFO and provide better knowledge of your spending by vendor, region, product, target audience and much more.

Finally, we clearly show you what is working and what is not. Hive9 performance reports don’t only look backward. We use the foundation of your total plan to predict the business impact for the year and constantly compare with actual results. This forward-looking approach highlights problems in time to implement solutions and produces dashboards that drive action to improve your plan.

Hive9 is a solution built by marketers who have been in your shoes. We provide the white glove treatment to ensure your success, and we help our clients with best practices over time based on their marketing maturity and specific objectives.


Marketing Calendar & Planning
Marketing Financial Management
Marketing Performance, Attribution & ROI

Hive9 Customer Testimonials

Thomson Reuters, a multinational mass media and information organization, selected Hive9 as the global marketing strategy and planning solution for all business units: “After using Hive9 for a part of our team for over one year, we are now building on the solution to implement a unified planning process and campaign framework across the business.” - Tobias Lee, Legal Division CMO 

GE sought to improve overall marketing rigor, as well as improve visibility. After adopting Hive9, GE implemented a campaign framework that automatically tied their financials to business goals and improved the decision process for spending future dollars: “It is really great to have all of my marketing information in one location and the ability to access and make decisions quickly… We can even have budgeting discussions with Finance from within the application.” - Shonodeep Modak, Industrial Solutions CMO


Thomson Reuters


Financial Services
Business Services


Hive9 Leadership

Darin HicksDarin Hicks, Founder and Chief Executive Officer
Darin Hicks

Darin Hicks is the Founder and Chief Executive Officer of Hive9. Darin has experience in leading aggressive growth plans focused on multi-channel marketing, customer lifetime value, and complex software and services sales. Prior to Hive9, Darin was CEO of Bulldog Solutions, where the original ideas for Hive9 were developed, and VP/General Manager of Acxiom, where he grew the technology business unit into the company’s first global industry and brought new solutions to market in the insurance vertical.

Darin was also Founder and CEO of Software Leadership Services, a management consulting company providing domain and operational expertise to early-stage software and services companies. Prior to that, he served at Trilogy, which grew from a start-up to over $250 million in revenue over nine years. There, Darin held a number of key leadership positions in the U.S. and Europe, including managing their primary industry verticals and leading their professional services organization from $28 million to $130 million in three years. Darin - a native of Durand, Michigan - graduated from Stanford University in 1992 with a bachelor’s of science degree in industrial engineering.


Bruce Brien, Chief Strategy OfficerBruce Brien

As Chief Strategy Officer, Bruce is responsible for assisting the CEO with the growth, operations and product strategy, ensuring that Hive9 delivers the greatest impact possible for its customers, employees and shareholders. Bruce spends much of his time meeting with potential customers, existing customers and partners, ensuring that Hive9 delivers on its promise from the earliest interaction with prospects through to their ultimate successful implementation and advocacy as customers.

Prior to joining Hive9, Bruce was the Chief Technology Officer at SiriusDecisions for five years. He was responsible for the strategic technology direction of the company, as well as the strategy to innovate the digital delivery of its intellectual property. As CTO, he was also responsible for several specific functions of the business, including the Benchmarking and Analytics practice area and the new and expanded data strategy, as well as new software development, the web portal and online tools.

Earlier in his career, Bruce held leadership roles at Bulldog Solutions and JD Edwards while also founding his own company, Stratascope, and running it successfully for 10 years before eventually selling it to the Savo Group.


Jason Andrade, Vice President of Customer Success

Jason Andrade

Jason's passion is to help every marketer manage their world with data. No longer can marketers be viewed as an expense. They must be viewed as a revenue-generating organization. They must be able to be able to back up their claims with numbers. He strives to help his customers realize this goal - not with fuzzy logic and assumptions but with rock-solid data.

Building a revenue-generating, data-driven marketing organization is the want of every marketer worth their salt. Knowing how the campaigns that you create meet defined strategic goals, effectively managing budget, ensuring collaboration across silos and syncing a diverse technology stack are the main problems that marketers face when moving toward this marketing nirvana. Hive9 understands and has lived these problems. Hive9 was designed by B2B marketers to provide its users the insights to run a high-performance marketing organization. We have built our product from the point of view of the marketer.