Hive9 Offerings - Marketing Planning, Just Hive9_Office-2Smarter

Where do you store your marketing plan and how do you influence it today? How confident are you in achieving your 2019 goals? The explosion of marketing technologies combined with most planning efforts stuck in spreadsheets are wasting marketers’ time to assemble the information they need and are negatively impacting campaign performance.

Hive9 brings your entire marketing plan into an intelligent calendar, providing immediate visibility, insights and better collaboration to ensure your plan is aligned with your strategy.

We connect your plan automatically to your budget and actual expenses to ensure no surprises with your CFO and provide better knowledge of your spending by vendor, region, product, target audience and much more.

Finally, we clearly show you what is working and what is not. Hive9 performance reports don’t only look backward. We use the foundation of your total plan to predict the business impact for the year and constantly compare with actual results. This forward-looking approach highlights problems in time to implement solutions and produces dashboards that drive action to improve your plan.

Hive9 is a solution built by marketers who have been in your shoes. We provide the white glove treatment to ensure your success, and we help our clients with best practices over time based on their marketing maturity and specific objectives.


Marketing Calendar & Planning
Marketing Financial Management
Marketing Performance, Attribution & ROI

Hive9 Customer Testimonials

Thomson Reuters. The multinational mass media and information organization selected Hive9 as the global marketing strategy and planning solution for all business units “After using Hive9 for a part of our team for over one year, we are now building on the solution to implement a unified planning process and campaign framework across the business.” - Tobias Lee, Legal Division CMO 

GE sought to improve overall marketing rigor as well as improve visibility. After implementing Hive9, GE implemented a campaign framework that automatically tied their financials to business goals and improved the decision process for spending future dollars. “It is really great to have all of my marketing information in one location and the ability to access and make decisions quickly… We can even have budgeting discussions with Finance from within the application.” - Shonodeep Modak, Industrial Solutions CMO


Thomson Reuters


Financial Services
Business Services

Hive9 Leadership

Darin HicksDarin Hicks, Founder and Chief Executive OfficerDarin Hicks

Darin Hicks is the Founder and Chief Executive Officer of Hive9. Darin has experience in leading aggressive growth plans focused on multi-channel marketing, customer lifetime value and complex software and services sales. Prior to Hive9, Darin was CEO of Bulldog Solutions, where the original ideas for Hive9 were developed, and VP/General Manager of Acxiom, where he grew the technology business unit into the company’s first global industry and brought new solutions to market in the insurance vertical.

Darin was also Founder and CEO of Software Leadership Services, a management consulting company providing domain and operational expertise to early stage software and services companies. Prior to that, he served at Trilogy from a startup to over $250M in revenue over 9 years. Darin held a number of key leadership positions in the U.S. and Europe, including general management of their primary industry verticals and leading their professional services organization from $28 to $130 million in three years.  Darin graduated from Stanford University in 1992 with a bachelor’s of science degree in industrial engineering and is a native of Durand, Michigan.

Bruce Brien, Chief Strategy OfficerBruce Brien

As Chief Strategy Officer, I am responsible for assisting the CEO with the growth, operations, and product strategy, ensuring that Hive9 delivers the greatest impact possible for its customers, employees, and shareholders. Bruce spends much of his time meeting with potential customers, existing customers, and partners, ensuring that Hive9 delivers on its promise from the earliest interaction with prospects through to their ultimate successful implementation and advocacy as customers.

Prior to joining Hive9, Bruce was the Chief Technology Officer at SiriusDecisions for 5 years. He was responsible for the strategic technology direction of the company as well as the strategy to innovate the digital delivery of the company's intellectual property. As CTO, he was also responsible for several specific functions of the business including their Benchmarking and Analytics practice area, the new and expanded data strategy, as well as new software development, web portal and online tools.

Earlier in his career, Bruce held leadership roles at Bulldog Solutions and JD Edwards while also founding his own company, Stratascope, and running it successfully for 10 years before eventually selling it to the Savo Group.


Jason Andrade, Vice President of Customer SuccessJason Andrade

Jason's passion is to help every marketer manage their world with data. No longer can marketers be viewed as an expense. They must be viewed as a revenue generating organization. They must be able to be able to back up their claims with numbers. I strive to help our customers realize this goal, not with fuzzy-logic and assumptions but with rock solid data.

Building a revenue generating, data-driven marketing organization is the want of every marketer worth their salt. Knowing how the campaigns that you create meet defined strategic goals, effectively managing budget, ensuring collaboration across silos and syncing a diverse technology stack are the main problems that marketers face when moving towards this marketing nirvana.
Hive9 understands and has lived these problems. Hive9 was designed by B2B marketers to provide its users the insights to run a high performance marketing organization. We have built our product from the point of view of the marketer.

Neysa King, Head of ProductNeysa

Neysa King heads up our product organization, responsible for all aspects of product management from understanding client needs to managing our release cycles and product launches as well as analyzing the usage patterns and interviewing clients to better learn how they use our offerings. Neysa King earned a Master’s degree in Global History from Northeastern University before moving into technology and B2B products.

When she was 24 she started her own company in Austin, Texas, selling organic food to farm-to-table restaurants in town. Since closing her own business, she has managed and grown the B2B products for marketplace startups and public companies like Solarwinds and XO Group. Her approach to product development is user-focused and data-driven.