Get One View of All Marketing Plans and Budgets
Teamwork is great but not if each team is working independently with little communication. A siloed approach is rarely a good idea but without the right marketing planning software to enable collaboration, it is difficult to change course. The problem with most marketing planning software is that they complicate rather than simplify. CMOs are still challenged to pinpoint marketing plans and sales goals across the organization, develop appropriate tactics or understand the impact of marketing efforts.