Hive9 is sponsoring a live webcast, the CMOonline Finance Predictions Panel.
Our chief strategy officer, Bruce Brien, will share marketing insights and predictions alongside Avi Patel, CMO at Fulton Financial Corp., and David Partain, CMO at Northern Trust/FlexShares. The session will be moderated by Hamish Taylor, former CEO of Eurostar, Sainsbury's Bank and Vision UK.
Specifically, Bruce will cover the following topics (and more):
-The importance of having a planning environment that enables segmentation;
-The sources and uses of marketing funds, and how to align marketing & finance; and
-The ins and outs of revenue modeling, and why you need to be able to measure the results of your predictions.
Register here: https://www.cmo.online/finance
(Note: Registrants must be director-level or above at a $250M+ company.)
The webcast will also be available here upon completion.