AUSTIN, TX— August 22, 2016 — Hive9, the marketing performance management company, today announced its bi-directional product integration with Workfront, the leading provider of cloud-based Enterprise Work Management solutions. Joint customers rely on the integration to plan marketing budgets and campaigns in Hive9 and seamlessly execute them in Workfront. Marketing users in distributed teams can plan campaigns, programs, and tactics in Hive9, and then see the related projects, creative content, approvals and status updates in Workfront. This results in less rework, faster campaign execution, and marketing activities that are tied to strategic goals. With this bi-directional integration, Workfront and Hive9 are delivering a modern MRM (marketing resource management) solution.
"The alignment of planning, project management and marketing reporting is a critical component of comprehensive marketing resource management. The partnership between Hive9 and Workfront reflects the ongoing integration of these capabilities and will enable customers of both companies to better manage their marketing operations activities," said Craig Moore, Service Director at SiriusDecisions, a B2B research and advisory firm.
“With Hive9's integration to Workfront, customers can eliminate hours of wasted time and focus on the marketing campaigns that drive results,” said Shawn Dickerson, Director of Solutions Marketing at Workfront.
A common marketing technology stack that reduces the moving parts in marketing would include salesforce.com, Oracle Marketing Cloud or Marketo, Workfront, and Hive9. Since Hive9 is integrated to each of these systems, marketers can plan their budgets and related activities in Hive9, pull and push funnel, cost and revenue data from the marketing automation and CRM platforms, and work on the related project actions in Workfront.
“Workfront is one of our key partners, and we are excited to help their customers improve their marketing planning and execution processes. The work effort project templates and collaboration captured in Workfront combined with the campaign tracking and closed-loop reporting in Hive9 means more rigorous tracking of marketing ROI,” said Johnny Anderson, Hive9 VP of Products.