How Hive9 Has Become a Vital Part of PwC's Marketing Transformation


 

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As PricewaterhouseCoopers has evolved its marketing strategy over the past few years, Hive9’s planning and financial management capabilities have proven to be an essential part of the journey.

Mattias Eklund and his digital marketing team have been using Hive9 for the past three years, following a switch from another marketing performance management software.

Since then, PwC has been able to:

  • Streamline marketing planning
  • Improve campaign cost control
  • Demonstrate ROI
  • Improve collaboration and transparency across the organization 

Download case study to learn more.