Benchmark Report - Marketing Performance Management

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Empowering Customer Journeys with MPM from Demand Metric

The modern marketer understands delivering results that matter to the C-suite is contingent upon measuring marketing’s performance and then planning improvements based on the measurement data. Marketing Performance Management, or MPM as it is known in marketing circles, is the approach marketers use to measure what matters so they can get real-time visibility into their performance and make improvements in real-time.

Demand Metric partnered Hive9 to produce this report that shares insights about MPM with a focus on understanding the customer journey. The report overviews the current MPM landscape for B2B organizations with annual revenues of $50 million or more, providing insights about what top MPM performers are doing to achieve better outcomes than the rest of the marketing pack.