CMO Dashboard: Reporting on Marketing’s Impact

CMO_Dash_Thumb.pngSiriusDecisions Research Brief

In this brief, Sirius analysts outline the appropriate context and content for the CMO dashboard, using the SiriusDecisions Aligned Measurement Framework as a guide.

Learn what an effective CMO dashboard looks like, and which metrics are worth measuring. For example:

  • Influenced pipeline
  • Waterfall velocity
  • Waterfall conversions
  • Source revenue
  • Share of voice