Hosted by: Virtual Marketing Forum (Richmond Events)
Featuring: Bruce Brien, chief strategy officer of Hive9
When: March 2021
When it comes to marketing planning, balance doesn’t necessarily mean equality. Instead, balanced plans are aligned with business strategies, enabling marketers to achieve specific goals.
Integrity speaks to the viability of your marketing plans. It means, simply put, that if the plan is executed and your model assumptions hold true, its results will meet your goals.
Watch this free, on-demand webinar to hear Bruce cover these topics (and more!):