On-Demand Webinar: Why Marketing Leaders Should Fix Their Planning Problem Before Trying to Fix Anything Else


Having spoken to many marketing leaders about some of the current issues they’re trying to resolve, we came up with three of the most common problems: creating the right content, effectively measuring ROI, and segmenting plans to align them to specific goals and strategies.

In this webinar, we'll discuss how to tackle these pain points by looking first at any deficiencies in the marketing planning process.

What you’ll learn:

  • How to solve a content creation problem by implementing a consistent marketing planning hierarchy across your organization
  • Ways to improve ROI measurement, such as by connecting your plans to a revenue model and using a waterfall framework
  • Tips for fully understanding marketing segmentation and conducting meaningful analysis of your results compared to your plan

About the speakers:

Bruce Brien is the chief strategy officer of Hive9, a provider of marketing performance management software. Prior to joining Hive9, he was the chief technology officer at SiriusDecisions for five years. 

Laura Patterson is the president of VisionEdge Marketing, which collaborates with firms to accelerate profitable customer-centric growth by mobilizing analytics, leveraging proven frameworks and processes, and integrating lessons from best practices. 

Watch On-Demand!