The B2B Customer Journey: From Content to Revenue


Speakers: Anne Murphy, Director of Content Marketing at Kapost and Patrick Kilgore, Director of Marketing at Hive9

The B2B landscape is more complex than ever before. Navigating this environment requires a new kind of marketing savvy. As customers engage with campaigns both traditional and digital, it can be difficult to determine which of your efforts are resonating with your audience and, ultimately, what programs are driving revenue.

In this on-demand webinar, you’ll hear from Anne Murphy at Kapost on how to leverage your organization’s content for a class-leading customer experience and Hive9’s Director of Marketing Patrick Kilgore on how to map the customer journey to drive better ROI.

What you’ll learn:

  • Planning your content calendar for optimal performance
  • Identifying gaps in content to reach key personas
  • Using journey mapping to focus on the customers that have the biggest impact on revenue
  • Filtering journeys by region, industry, product and persona to see how various buyers rely on different content

About Kapost

Kapost is the only solution purpose-built for managing every aspect of the B2B content lifecycle. Kapost provides modern software and services for getting your marketing content done and out the door. Employing easy-to-use calendaring, collaboration tools, workflows, content libraries, in-depth insights and the most robust set of integrations, Kapost simplifies the management of each step of your content lifecycle.

About Hive9

B2B CMOs, demand gen leaders and marketing operations experts rely on Hive9’s cloud-based software solution to get one view of all plans and budgets, both of which are tied to pipeline and revenue performance. Our tools enable marketers to optimize the full customer experience and measure what matters, gaining real-time visibility that drives action and results.