Data-driven Marketing Performance in 2016: Proven Martech Stacks and Lessons Learned

Data-Driven Marketing Technology

Speakers: Meagen Eisenberg, MongoDB CMO and Darin Hicks, Hive9 CEO
January 26, 2016, 2pm EDT

Hear the secrets behind the success of MongoDB’s marketing performance program in this must-attend webinar. You'll walk away from this session inspired by the best new practices for achieving real-time visibility and getting the most of out of data-driven marketing. Meagen will also break down her personal martech stack and share her strategy as well as the new technologies she's deploying in 2016.

What you’ll learn:

  • Key pieces of a marketing technology stack that delivers value
  • Getting to real-time, actionable performance insights
  • How a CMO dashboard can provide always-on marketing visibility 
  • Achieving more accurate revenue attribution
  • Going from tracking activity metrics to confidently measuring marketing’s impact on revenue
  • The new marketing technologies to deploy in 2016

About Guest Speaker Meagen Eisenberg

Meagen brings more than 19 years of experience in the high-tech industry to her role at MongoDB. She has been recognized as one of the Top 50 most retweeted by mid-sized marketers according to AdWeek and one of the Top 25 B2B Marketing Influencers according to InsideView. In 2014, she won the Marketers that Matter award. Additionally, she won the SuperNova Award in Matrix Commerce from Constellation Research in 2012 and the Marketing Visionary Markie award within the marketing automation field in 2011. Meagen advises for several tech startups and before joining MongoDB, she was the Vice President of Customer Marketing and Demand Generation at DocuSign. She also held previous positions with ArcSight, an HP Company, TRIRIGA (acquired by IBM), Postini (acquired by Google) and IBM. Meagen has an MBA with a focus on marketing and strategy from Yale School of Management and holds a B.S. in MIS with a minor in CSC from California Polytechnic University at San Luis Obispo.