While b-to-b marketers have more measurement options than ever, improved marketing performance continues to be the ultimate goal. Simply choosing “the right model” never seems to get marketing organizations far enough. In this on-demand webinar, we’ll hear from special guest SiriusDecisions’ Senior Research Director Ross Graber and Hive9 CMO Munira Fareed as they discuss how marketing attribution and return on investment measurement factor into our overall understanding of marketing performance.
What you’ll learn:
About Guest Speaker Ross Graber
Ross brings over 15 years of marketing experience to the SiriusDecisions Marketing Operations Strategies service. He leads SiriusDecisions’ research on marketing measurement, helping b-to-b organizations effectively quantify, understand and convey the value being created by their marketing functions. His expertise spans marketing areas including data management, process development, segmentation, marketing technology, customer marketing and sales enablement.