Why Marketing Leaders Must Plan to Drive Revenue (Not Leads) with Russ Glass of LinkedIn

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Speakers: Russ Glass, Head of Products for LinkedIn Marketing Solutions and Darin Hicks, Hive9 CEO

In this on-demand webinar, we’ll hear from respected data-driven marketer and author Russ Glass as he shares advice on how to prove value by measuring your contribution to revenue. Together, Russ and Darin Hicks, Hive9 CEO will walk through actionable best practices for revenue-centric marketing leaders.

What you’ll learn:

  • How to plan, test, measure and hire differently in order to drive revenue instead of leads
  • Examples of marketers at leading companies who are effectively tying marketing to revenue
  • Tips for getting started on the path to measuring and driving revenue impact, not activity metrics

About Guest Speaker Russ Glass

Russ is the Head of Products for LinkedIn Marketing Solutions. He was formerly founder, president and CEO of Bizo, a B2B audience marketing and data platform. Russ led Bizo from founding in 2008 to $50mm+ revenue run-rate and over 150 employees before being acquired by LinkedIn for $175mm in August of 2014. He is also the co-author of The Big Data-Driven Business, a book about how companies can use big data to drive results.