Does your CMO dashboard explain marketing’s impact on the business? Or more likely, is it full of activity data, but short on decision guidance? Do you want to make it more meaningful?
Understanding the CMO’s point of view is critical to developing a useful marketing dashboard that can be used to make an impact on the organization. In this webinar, SiriusDecisions analyst Craig Moore and Hive9 VP of Products Johnny Anderson will share the SiriusDecisions Aligned Measurement Framework, and discuss how revenue-centric marketing leaders are deploying marketing performance measurement that is linked to business goals and objectives.
What you'll learn: