Hive9 + VisionEdge Marketing Webinar

Laura Patterson, President of VisionEdge Marketing and Johnny Anderson, Hive9 VP of Products Present:

Not Just Another Pretty Marketing Plan: 5 Proven Steps to Building and Executing High Performance Marketing in 2016

Even if you’ve mapped out your marketing plan for next year, you should attend this webinar. And if you don’t have a plan yet, the timing couldn’t be better. Here’s a quick self-test to see whether this webinar is right for you.

  1. When your leadership team receives your marketing plan do they have direct line-of-sight from the marketing activities and investments to business results?
  2. Does your plan clearly tie back to business results so that you can prove the value of your marketing efforts and justify the budget you have requested?
  3. Can you build the metric chains that enable you to show how the measures for your activities connect to business outcomes?
  4. Can you use your metrics chains to develop an actionable marketing dashboard?

If you answered No to any of these questions, watch this on-demand webinar, where VisionEdge Marketing’s President Laura Patterson and Hive9 VP of Products Johnny Anderson will outline how your B2B marketing team can construct a measurable marketing plan and actionable dashboards that communicate marketing’s value, impact and contribution.

What you'll learn:

  • The five phases of building a high performance marketing plan that delivers results
  • How to employ these phases to create a marketing plan blueprint
  • How you can use your blueprint to develop relevant metrics and dashboards
  • Tips from best-in-class marketing teams