Speaking of Alignment...
See the entire marketing plan from a fresh perspective, understanding which touch points are being offered to which audiences and when. Eliminate redundancies in terms of both your tactic mix and the effort it takes to disseminate them to your martech stack.
Track what matters, viewing performance in the context of both goals and the plans built to achieve them. Explore marketing attribution from multiple angles, and calculate ROI from actual investments and performance.
"We have been able to meet our marketing and planning strategy goals we originally set with Hive9. We wanted to have greater visibility across teams as far as what other teams were planning, what projects were in the works and how are those things performing.
"We used to live in lots of separate spreadsheets. Now we all live in the same system with the same view. It's really simplified our workflow as a marketing team."
-Rachael W., manager of supplier marketing at a major electronic manufacturing company