Speaking of Alignment...
Hive9 for the demand generation leader
See the entire marketing plan from a fresh perspective, understanding which touch points are being offered to which audiences and when. Eliminate redundancies in terms of both your tactic mix and the effort it takes to disseminate them to your martech stack.
Track what matters, viewing performance in the context of both goals and the plans built to achieve them. Explore marketing attribution from multiple angles, and calculate ROI from actual investments and performance.
Hive9 for the demand generation practitioner
Customize the Hive9 user experience to meet your specific needs. Use templates to more productively enter plans.
Our integrations mean never having to enter the same information twice. See directly into related systems like purchasing, work management and your CRM system from your own tactics.
With accessible performance data and instant access to insights on all of marketing's activities, you can monitor and optimize plans and effectively track marketing ROI.
What Hive9 helps the demand gen leader solve for
- Collaborating with other departments (especially sales & sales enablement)
- Ensuring plans are aligned to goals
- Predicting plan performance
- Understanding the status of the budget
- Tracking ROI/ROMI
- Evaluating and improving lead quality
- Connecting marketing and sales activities to revenue/attribution
What Hive9 helps the demand gen practitioner solve for
- Entering tactics into just one system, eliminating redundancies and mistakes
- Ensuring program consistency
- Tracking performance metrics, like impressions, CPL, MQL, SQL and pipeline value
- Coordinating with other teams
- Reconciling planned and actual expenses to budgets
- Viewing performance and attribution from one central source of truth
"We have been able to meet our marketing and planning strategy goals we originally set with Hive9. We wanted to have greater visibility across teams as far as what other teams were planning, what projects were in the works and how are those things performing.
"We used to live in lots of separate spreadsheets. Now we all live in the same system with the same view. It's really simplified our workflow as a marketing team."
-Rachael W., manager of supplier marketing at a major electronic manufacturing company
(Source: Capterra)