Four Tips to Improve Data Democratization & Get the ROI Everyone Wants
Hive9 for the marketing operations leader
Get the whole marketing organization on the same page in terms of marketing planning structure, campaign hierarchy and segmentation, enabling marketers to collaborate and manage their plans from a common perspective.
Disseminate properly structured & formatted plan data to the execution layer of your martech stack.
Visualize performance and attribution to adapt your plans quickly to changing market dynamics. Always know where you stand on budgets.
Hive9 for the marketing operations analyst
We provide a simplified, customizable and collaborative platform for all your marketing activities. Your execution and financial systems can be integrated with Hive9, which means no more jumping from system to system and wasting time with data re-entry.
With performance already aggregated back to Hive9, reporting on ROI, attribution and predictive impact, while incorporating advanced segmentation, will be a breeze!
With performance already aggregated back to Hive9, reporting on ROI, attribution and predictive impact, while incorporating advanced segmentation, will be a breeze!
What Hive9 helps the marketing operations leader solve for
- Aligning planning processes/plans with goals
- Improving governance across other marketing teams
- Implementing approval workflows for ensuring compliance
- Determining and evaluating ROI
- Telling your performance story through nine advanced attribution models
- Predicting plan performance with stack-ranked tactics to drive market adaptation
What Hive9 helps the marketing operations analyst solve for
- Cleaning up plans
- Keeping plans and third-party systems in sync
- Ensuring data integrity by eliminating manual entry/re-entry in multiple locations
- Gaining performance data visibility within the context of plans
- Measuring the effectiveness of specific channels
- Viewing data from one central source of truth
"As an organization, we were struggling to be able to have all of the marketing team and finance on the same page with what is going to be spent, by whom, and when. With the addition of Hive9, all of that was solved.
"Hive9 does a great job at laying out the budget down to the individual tactic in a very logical layout. For us, this allowed us to be able to get trust with the finance team because they were able to see what we were doing and actually see the ROI of our activities."
-Tim D., director of marketing operations at mid-market company
(Source: G2)