If you’re a marketing leader who never wants to hear the word “pivot” again, we apologize in advance.

Unfortunately, although marketing leaders’ ability to successfully pivot their plans has been especially crucial during the past nine months, not much is expected to be different going forward.

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Topics: Marketing Planning, Financial Planning, Budgeting, Marketing Budgeting, Effective Planning

If your marketing plans contain, well, just marketing plans, you might want to consider casting a wider net. Unfortunately, you may be missing other key information that could impact sales and the overall performance of your organization.

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Topics: Marketing Planning, Effective Planning, Integrated Marketing, Marketing Personalization, marketing strategy